The sub-brand OCM Gold Collection represents the premium offering in the higher price bracket for suiting, jacketing and trousering fabrics for men. It is a well revered sub-brand of OCM in the trade over the years and enjoys strong brand equity.
OCM Style Series is a sub-brand that is conceived to cater to the middle price market segments and has a very large spectrum of offerings. The strategic approach is to balance affordability with high style quotient.
OCM Bold is the brand name for the men's ready-to-wear garments and has been launched in Winter 2015 in retails outlets across India and select e-commerce channels.
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OCM Women's Exclusives (WE) is an initiative to offer products for the modern woman customer. The range includes fabrics, ready-to-wear apparels for formals, leisure and ceremonial, as well as accessories that represents the theme of new age, global styling and classic contemporaries to appeal to the modern Indian woman. Step by step, the OCM WE brand would be built. These fabrics are designed to offer comfort and aesthetic elegance. They are wool based with innovative blends with linen, lycra and are available in a melange of trending colours.
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In order to encompass the fashion dimension of the fabric and apparel space, OCM has launched an initiative in collaboration with well-know fashion designers in Delhi. Under which, high quality fabrics in trending colours are provided to the designers for execution of new age designs to appeal to a wide band of fashion savvy customers. This venture would include both the men and women customers.
Leveraging its woolen credentials, OCM has added a wide range of products catering to emerging customer preferences. The range of accessories on offer are for men and women which includes sweaters, tweed neckties, silk neckties, shawls, mufflers, lohis and scarves. For the homecare segment, OCM has introduced a wide variety of blankets. In this range there are mink blankets which have unique embossed designs.
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